Sawlani said Indian audiobooks that are now part of the Plus catalogue include Durjoy Datta’s The Last Girl to Fall in Love, season 2 of TVF’s Permanent Roommates, The Karadi Tales, The Panchatantra and Autobiography of a Yogi (the Hindi Edition) by Paramahansa Yogananda. Durjoy Datta’s Last Girl to Fall in Love and The Last Boy to Fall in Love, both of which also have audiobook versions in Hindi, are some of the most heard audiobooks.Īudible Plus Catalogue reflects the preferencesĪudible is focusing extensively on original content, including new shows that feature celebrities including Sanya Malhotra, Varun Sharma, Kubbra Sait, Sayani Gupta, Shabir Ahluwalia, Sriti Jha and Nakuul Mehta. DC’s The Sandman by Neil Gaiman and Dirk Maggs has been extremely popular. Surprisingly though, escapist fiction has worked very well with paid subscribers. Sawlani said self-development and mythological books are doing very well with a large demographic of Audible users. It is always the case that certain genres are more popular than others. Audible users are also plugging in during the chore duties at home. There is still some visible increase in audiobook listening at specific points of time during the day, such as pre-lunch or in the evening, coinciding with the evening walk window for many users. “Listening hours have remained solid but spread through the day now.” Sawlani said since the pandemic hit, the audiobook listening hours have shifted through the day, depending on convenience and when work from home routine permits.
This coincided with the travel to office and back. He said in the pre-Covid times, audiobook user engagement usually spiked between 9 am-11 am and 5 pm-7 pm. “India is leading the growth and engagement metrics for audiobooks, with paying members averaging engagement of 2.5 hours every day,” said Shailesh Sawlani, country head, Audible. Indians finding the time to listen to audiobooks The Plus update is now rolling out for Audible’s Apple iPhone and Android apps, as well as access on Amazon’s Echo smart speakers. The changes to the Audible subscriptions in India possibly come as a reaction to the engagement metrics, which while Amazon does not illustrate in numbers, are leading the way for all markets the company is present in. Free users will now be able to listen to over 150 exclusive podcasts and Audible Originals as well. This will add access to Audible Originals and podcasts. It is upgrading all paid subscribers to the Plus tier to open access to over 15,000 titles in English and Hindi and reducing the need for monthly credits to add certain audiobooks to the library. Audible, Amazon’s online audiobook and podcast platform, is making significant changes to how paid subscriptions work in India as well as adding more content for free-tier users.
0 kommentar(er)
